Product Marketing at Nakisa
With over four years of experience in the tech industry, Inès brings a strategic and analytical approach to lease accounting and integrated workplace management systems (IWMS). Her background in product marketing within the cybersecurity sector has equipped her with the ability to translate complex business challenges into clear, impactful solutions for enterprise software.
Currently, Inès plays a key role in shaping the marketing strategy for the Nakisa Accounting Product Portfolio. She specializes in developing expert blogs, industry guides, product demos, sales collateral, and competitive analyses, ensuring organizations stay informed on the latest trends and best practices in lease accounting. Her work bridges the gap between technological advancements and market needs, helping enterprises navigate compliance, finance transformation, and ERP integration through industry insights and thought leadership.