Franco Massaro is a Manager of Finance, Solutions Engineering. He holds a BComm in Accounting with distinction from Concordia University. Franco has over 10 years of experience in business, accounting, financial optimization, market analysis, and financial performance evaluation. He also has experience in the industry developing process maps and decision matrices geared to improve operational efficiency, consolidate workload, reduce duplication of work, and recapture lost revenue. With a deep passion for financial transformation and extensive experience in accounting across various enterprises, he excels at helping clients enhance accounting operations, achieve financial goals, and drive business success through effective financial management.